Have you seen this article?
Monash Council needs gun communications expert to decipher planning jargon into ‘plain English’. Monash Leader Mayor Paul Klisaris says Monash Council might have “lost some people’s interest” with jargon in the first mail-out. – Source: Monash Council needs gun communications expert to decipher planning jargon into ‘plain English’
Perhaps Monash council should have joined the ‘Drop the Jargon’ day and pledged to use plain language! This day was for professionals, health services and local governments to challenge themselves to use plain language. www.dropthejargon.org.au
Monash council needs to understand what community consultation and engagement is, as if they did they would have asked the community if a communications expert is needed or the best option to help the community understand information or plans provided to them.
This is what I propose!
Why waste funds on hiring a communications expert when there is a simple way to communicate information to the community?
The best way to provide information to the community is to implement or commence a Community Information Reference Group. Community members can join to review information, including budget and proposed planning documents to ensure that fact sheets are written in plain English and cater to all consumers or community members. This way the community will understand the information provided to them and can have a say. The council can follow examples from health/community services which already provide information, that is accessible and easy to understand and reviewed by community members as part of the Standard 2: Partnering with Consumers.
A great example is what Link Health and Community has introduced. Their publications or information are reviewed and approved by consumer members. They also have a vital role in producing their quarterly magazine to ensure that it is in a format that is suitable for community members.
Other Councils such as Mitchell Shire Council have prepared plans in consultation with the community and developed in a format to communicate to community in a clear way. Link: Wallan Structure Plan, Mitchell Shire Council
This option would be more cost effective as well as Council consulting and engaging with the community. Hiring a communications expert would only assist short time and will not cater to the changing diversity and demographics of the community. Community members are the experts! They are the ones that will read the information provided to them!
Council could commence a long term transparent Information Reference or Working Group and consider these points:
- Diverse community members should have input in reviewing information or plans to ensure all are catered for
- Run informal meetings monthly or what members prefer to review items and ensure there are no barriers for members of the group to attend and participate
- Members to have input on the planning and delivery of information to the public
- A community engagement officer to facilitate the meetings and take notes or record of discussions, but members should have authority over the decision making
- Councillors should be invited to the group to listen and seek advice, not as members of the group, as this will ensure community members will have unbiased feedback and authority over discussions and decisions
- Members to decide on guidelines that are suitable for the committee and reviewing information
Links to more info: